An outreach Odyssey

I’m delighted to discover the translation into French of the book “A Zeptospace Odyssey“, written by eminent theoretical physicist Dr. Gian Giudice from CERN, about the LHC and the hunt for the Higgs. The translation is the result of work by students and staff of the Faculty of Translation of the University of Geneva, in Switzerland.
The reason why I’m very happy to see this translation is because it constitutes a practical and successful realization of one of the ideas for outreach I propose in my paper “Who cares about physics today? A marketing strategy for the survival of fundamental science and the benefit of society”. To efficiently satisfy the mandatory and diverse communications needs of scientists, in my proposal I specifically identify universities for the role they can play in outreach: being multi-disciplinary hubs by constitution, these institutions could improve use of their assets by having their many departments collaborate. This synergy is very beneficial for the students involved in the process: in fact they are provided with hands-on job experiences, which, being multi-disciplinary, are particularly professionalizing for a chameleonic job market.
The university itself benefits from this strategy in much the same way as from an investment: putting into contact its human resources, it can take fruits which are more numerous and rich than those available from summing the individual separated contributions; furthermore, it can shape its curriculum in a particularly distinctive and concrete way, thus securing students enrollments and investments from satisfied alumni.
I’ve recently presented this set of ideas at the University of Nottingham, which hosted the 2013 “Science in Public” conference and kindly granted me the opportunity of exposing in the parallel session titled “Public communication of science and technology by universities, research centres, scientists or researchers and society rights”. In this context I could stress once more what I think is a crucial attitude to be adopted for science outreach nowadays: to switch from the research mantra “publish or perish” to the communication one “be cool or perish”. In order to prosper, science has to show off its “sexy” side (read: usefulness and proximity to people): failure to do so will represent an Odyssey for both science and outreach.

Ideas are sexy too!

Ideas are sexy too!

One thought on “An outreach Odyssey

  1. Pingback: Cutting funds to scientific research: whose problem is it? | Doctor Cinnamon

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