European Commission reveals details of proposed cuts to science. This is not new, unfortunately. However, what is worse is that the answer to these cuts from the scientific community is the same as always: it’s an inevitable fatality of the crisis and the lack of understanding of our representatives in government.
In the article, dated January 15, we read:
Research advocacy organizations lobbied last month to protect Horizon 2020, but their response this week has been muted. “I’m surprised that there isn’t a louder outcry and no clearer opposition from the scientific community,” Hans-Olaf Henkel, a member of the European Parliament, told Science|Business. “What are these ministers for research, presidents of science organisations, and scientists themselves doing? Where is the outcry by all European Nobel laureates?”
It would seem a few scientific organizations have protested just recently: it’s been through a letter addressed to the European Commission, the same who have proposed the cuts, so I cannot help finding it funny. You wanna change the minds of political representatives? You gotta change the minds of their constituency! If the public is not onboard with science as a mission for society we will continue to witnees this sad game of letters exchanged by higher-ups, that delivers absolutely nothing.
I believe the problem is in thinking it is up to Nobel Laureates to efficiently lobby and save the day for science. Defunding research, at this point, is clearly not a matter of technical merit, it is rather due to how the public perceives the social utility of research. The scientific community should undertake a serious campaing for engaging the public, for example through the many activities I propose here: http://arxiv.org/abs/1210.0082. A trademark of my strategy is to adopt the audience’s language and appeal to its own interests. Just like what is done in marketing. Therefore it is not a heresy to mix scientific content with languages that are either non-scientific or even non-verbal, including theatre, dance, video-games, comics or rap music.
A key element is to look at communications as something that concerns a whole university instead of just a single scientific group or department. Notably by building collaborations among them, university departments will be able to take full advantage of the multi-disciplinary nature of an education institution. Numerous, ready-to-use examples are presented in my white paper that do not necessarily cost more money than the existing budget available to departments. Initiatives range from a dance show about black holes to translating existing material and citizen science. In so doing a university turns the necessity of reaching out into an investment for itself: it could establish itself as a rare beacon in the education panorama, providing its students with a diverse portfolio of work experiences and educating them toward creativity. If, and only if, the Ivory Tower of knowledge opens its doors, it becomes a better known and more attractive place, whose usefulness and proximity to the public are shared concepts. Only at this point it will be possible to efficiently lobby for science at political assemblies because it will be the public to require it as a right to its wellbeing, in the present and the future.